ABOUT ECRU GRAY
"SOMETHING I NEVER DID" | NEW SINGLE BY ECRU GRAY | OUT NOW
ABOUT ECRU GRAY
Ecru Gray is a contemporary music project officially launched in 2024 with its first single, "Tahan Na," released on online music streaming platforms worldwide.
Based in the Philippines, Ecru Gray aims to showcase original music composed by its creator, Jason Vy, who has been writing songs since his school days. The project seeks to highlight contemporary music in diverse forms, without being confined to a single genre.
The Ecru Gray project promotes its music through mainstream social media platforms, including Facebook, Instagram, X (formerly Twitter), Threads, and TikTok, while the music can be streamed on Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, and SoundCloud.
Background
The idea of creating Ecru Gray emerged in 2022. Jason Vy, the creator, considered releasing his original songs to the world but hesitated to do so under his own name. This reflects a common dilemma faced by artists who wish to be both recognized and remain anonymous.
A significant reason behind the creation of Ecru Gray was the desire to acknowledge and credit those who contribute behind the scenes. The project is founded on the belief that, while the songs originate from the creator, each track is a collaborative effort shaped by the contributions of various individuals involved in the process.
As for the project name, there isn’t much behind the choice of "Ecru Gray." Jason Vy selected "gray" because it's one of his favorite colors, while "ecru" was a term he found online that sounded cool. Interestingly, it turned out to be another name for a color he also likes.
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Photo from Ecru Gray's first social media post.
"Welcome to the Gray Area" (stylized as "w3LcØm€ t0 tHe gR4y ArEa") is the official tagline of the Ecru Gray project, featured in the bio of its social media accounts.
It first appeared on January 1, 2023, as the caption for the project’s first social media post.
The post included a black-and-white photo of a gate made of chain-link fencing and barbed wire, with a sign that read DANGER and Welcome to the Gray Area. The word "area" was crossed out and replaced with "era."
The quote references the phrase "gray area," symbolizing uncertainty, which aligns with the project’s approach of not being confined to a single genre.
TheFirst30 (SoundCloud Exclusive)
TheFirst30 provides an exclusive preview of Ecru Gray’s upcoming releases. As the title suggests, whenever new music is created under the project, the first 30 seconds are posted exclusively on SoundCloud ahead of the track’s official release date, giving listeners a glimpse of what they can expect.
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